Inspiring Eco-Aware Characters

For years, people of all ages have been identifying with Mr Men and Little Miss characters like Little Miss Bossy and Little Miss Sunshine, and now there's Little Miss Waste Less for environmentally friendly people to see themselves in. This all-new character was created in collaboration with green cleaning brand Ecover and she hopes to inspire future generations to be more conscious about their plastic consumption. Little Miss Waste Less is all about getting families to refill and reuse where possible in their routines.

Little Miss Waste Less sports a blue body and a green ponytail that mirrors the Earth's land and sea. Little Miss Waste Less practices what she preaches by mending holes in her socks, carrying reusable bags when shopping and collecting rainwater to use in her garden.