Luxe Carbon-Neutral Bags

We know the problem

Mulberry is working towards its goal of becoming net-zero by 2035 and it is now introducing its very first carbon-neutral collection with Lily Zero. This sustainably minded collection shares 12 styles that are carbon-neutral and made in Mulberry’s carbon-neutral Somerset factories with carbon-neutral leather sourced from a tannery in Germany that measures, reduces and offsets its carbon emissions. Additionally, the luxury British label uses a Life Cycle Assessment to ensure that the styles are truly carbon-neutral from field to shop floor. This process considers all components of the luxury bags, as well as their packaging, transportation and more.

The collection introduces products like The Lily, a day-to-evening bag, as well as an augmented reality filter on Instagram that lets people immerse themselves in an ethereal world where they can virtually try on the bag.