Responsibly Made Leather Boots
Dr. Martens Launches a New Reclaimed Leather Line with Gen Phoenix
Kanesa David — April 10, 2024
Partnering with Gen Phoenix, Dr. Martens has introduced its latest innovation, the Genix Nappa collection. This collaboration marks a significant step towards sustainable fashion, utilizing reclaimed leather sourced from Gen Phoenix.
The Genix Nappa material is created through a meticulous process that involves breaking down waste leather to the fiber level and reconstructing it using recycled water. This innovative approach not only minimizes waste but also produces a premium and durable recycled material, showcasing Dr. Martens' commitment to environmental responsibility.
“We are excited to join forces with Dr. Martens on the first sustainable re-make of its most iconic boot styles. This partnership is proof that heritage brands can implement circular models that benefit the planet without changing the integrity of the product, bringing high-quality shoes responsibly to market for everyone to enjoy,” said John Kennedy, Chief Executive Officer of Gen Phoenix.
