Black Friday Store Closures
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Ownever Shut Its Doors This Black Friday to Champion Conscious Fashion
Georgia Wray Norsten — December 4, 2024This Black Friday, Ownever took a bold stand against the frenzy of consumerism by closing its doors and inviting customers to reflect on the value of thoughtful ownership. Known for its timeless, sustainable leather handbags, Ownever is reaffirming its commitment to slow fashion and ethical craftsmanship.
'We create to cherish, not to replace,' says founder Eliana Barros. By pausing operations on Black Friday, the brand encouraged mindful shopping and appreciation for well-crafted items that stand the test of time. Each Ownever handbag is designed to last a lifetime, supported by a dedicated repair service that underscores its dedication to sustainability.
As part of its ethos, Ownever celebrates quality over quantity, empowering customers to own fewer but better things. By supporting artisans and prioritizing eco-friendly practices, the brand exemplifies a modern vision of luxury that values preservation over replacement.
Image Credit: Ownever