Sustainable Outerwear Partnerships

Iconic Toronto fashion retailer Over The Rainbow is advancing sustainable luxury through an exclusive month-long pop-up shop with Save The Duck, the animal-free Italian outerwear brand. Opening November 6th at it's Yorkville flagship location, the partnership introduces a comprehensive collection of eco-conscious outerwear, including the innovative Alexander Jacket and Bethany Hooded Coat. The collaboration marks a significant step in Over The Rainbow's approach to sustainable retail as they near their 50th anniversary, combining the brand's reputation for premium fashion with Save The Duck's commitment to cruelty-free manufacturing.

The partnership highlights the merging of traditional retail and sustainable innovation, spotlighting Save The Duck's new collection made from high-performance, animal-free materials. The pop-up shop, running until December 6th, serves as a blueprint for how established fashion retailers can evolve their business models to meet increasing consumer demand for sustainable luxury options.