Branded Eco-Minded Shopping Bags

Anya Hindmarch has partnered with FairPrice Group, Little Farms, and the Solent Group to introduce a new generation of reusable shopping bags in Singapore under the ethos of "Eco not Ego." Combining fashion-forward aesthetics with environmental responsibility, 'The Universal Bag' is designed by Hindmarch and produced by Solent Group.

'The Universal Bag' initiative is structured to be globally inclusive, inviting food retailers worldwide to customize their exclusive versions of the piece. Each retailer can tailor the design to align with their brand identity, making the bag a versatile and scalable solution for promoting sustainability across diverse markets.

FairPrice Group and Little Farms are leading the charge in Singapore, showcasing their bespoke editions of the tote bag as part of this project. 'The Universal Bag' will launch in December 2024.

Image Credit: Anya Hindmarch