Sustainable Textile Industry Practice

We can afford it

Soorty has introduced the Soorty Regenagri Initiative (SRI) in collaboration with the Rural Education & Economic Development Society (REEDS), marking a significant step towards a more sustainable textile industry in Pakistan. This initiative aims to revitalize agricultural ecosystems through regenerative farming, prioritizing soil health, climate resilience, and long-term sustainability.

By partnering with over 1100 small-scale farmers and providing training in regenerative farming practices, SRI aims to foster environmental benefits and long-term prosperity through enhancing soil health, conserving biodiversity, reducing chemical dependency, and promoting water conservation.

Soorty's sustainable textile industry initiative also has an empowering effect on female farmers as the brand ensures widespread and equitable distribution of benefits. Additionally, through a sophisticated digital framework, SRI enhances transparency and traceability in the textile supply chain, allowing customers to trace the journey of cotton from seed to fabric.