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Super League Basketball Taps Biffa to Promote Waste Reduction
Kanesa D — January 16, 2025Super League Basketball and Biffa, a UK-based waste management company, have united to promote sustainable waste disposal tactics among the former's Men's and Women's Leagues. This partnership will focus on fostering sustainable waste techniques to incentivize local communities and businesses to reuse and recycle. Biffa, operating as the League's Official Sustainability Partner, will showcase how the sports industry can contribute to sustainability in an impactful way.
"We want to change the way communities think about waste and this partnership provides a fantastic platform to engage with the UK’s second most popular sport for young people. By educating and inspiring the next generation through a sport they love, we can help them play their part in protecting the environment and building a sustainable future for all," said Pam Conway, Group Marketing Director at Biffa.
Image Credit: Super League Basketball, Biffa