Rebranded Sustainability-Focused Brands

Micro Powders has recently rebranded with a renewed focus on sustainability and innovation. The company, known for its high-performance waxes and fine powder additives, is expanding its portfolio to include more sustainable, natural, and biodegradable solutions. This shift is driven by increasing consumer demand for safer, responsibly sourced materials. By leveraging cutting-edge technology, Micro Powders aims to help customers transition their formulations from standard to standout, meeting evolving industry expectations. The company has introduced next-generation sustainable additives for various industries, including coatings, inks, personal care, and toiletries.

As part of its rebranding efforts, Micro Powders has emphasized its commitment to environmental responsibility. The company has become a signatory member of the UN Global Compact, aligning its strategies and operations with universal principles on human rights, labor, the environment, and anti-corruption. Additionally, Micro Powders has earned a Gold Medal for 2024 from EcoVadis, placing it in the top 5% of companies assessed globally for sustainability. The rebranding also includes a fresh new brand identity, inviting formulators, industry leaders, and partners to explore the latest PTFE and microplastic replacement technology on their website.

Image Credit: Micro Powders