Cosmetics Packaging Repurposing Projects
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A Collaborative Effort Aims to Repurpose Production Waste
Georgia Wray Norsten — February 18, 2025Production waste is getting a second life as Dow, Brivaplast, and TecnoGi collaborate to repurpose surplus Surlyn resin from high-end cosmetics packaging into components for luxury footwear and leather goods. Surlyn, known for its durability and transparency, is widely used in perfume caps, but strict industry standards often result in non-compliant pieces being discarded. This initiative ensures that these high-quality materials are not wasted but reprocessed into new premium products.
TecnoGi, an Italian company specializing in footwear components, will convert the non-compliant perfume caps from Brivaplast into functional materials for high-end accessories. This partnership aligns with the growing push for sustainability in the luxury industry by extending the lifecycle of materials and reducing resource waste. It also demonstrates the potential for cross-industry collaborations to drive circular solutions.
By keeping valuable materials in circulation, Dow, Brivaplast, and TecnoGi showcase how innovation and cooperation can promote a more sustainable future. This project reflects the increasing demand for responsible sourcing and waste reduction across European industries.