Next-Gen Clean Haircare

Eva NYC, a brand trusted for its science-backed, clinically proven and mindfully made haircare, recently introduced a brand renovation with future-conscious innovations. "Eva NYC's renovation is coming while the brand is experiencing major momentum – growing 13x faster than the mass haircare market last year, while also achieving double-digit reductions in carbon emissions," said Annie Kolemainen, Brand President of Eva NYC.

While serving customers the same quality and accessible price points, the brand's overhaul introduces a transition from packaging with 25% recycled aluminum to a minimum of 50% post-consumer recycled plastic, reducing total greenhouse gas emissions by about 30%. Visually, each product's clean hero ingredients are easy to identify as part of color-coded packaging.