Sustainable Asphalt Producer Branding

SteelPhalt™, a sustainable asphalt producer with a six-decade history, has launched a refreshed brand identity that emphasizes its commitment to environmentally conscious solutions. As part of Harsco Environmental, the company focuses on recycling steel slag — which is a byproduct of steelmaking — into high-performance asphalt. This method reduces reliance on traditional aggregates and offers eco-friendly alternatives for road construction.

SteelPhalt™'s updated branding includes a modern logo featuring dual arrows symbolizing the circular economy, along with revamped delivery vehicles and a new website design. This change aligns with the sustainable asphalt producer's ongoing efforts to expand into new regions, such as Bilbao, Spain, and strengthen partnerships with organizations like the Sheffield & Rotherham Wildlife Trust.

Consumers, especially those invested in sustainable infrastructure, may find SteelPhalt's approach appealing for its dual focus on performance and ecological impact.

Image Credit: SteelPhalt™