Sustainable Washable Labels

Innovation is bringing us new hope

Dow has recently announced that its INVISU 7007 wash-off pressure-sensitive adhesive has garnered recognition from the prestigious Association of Plastic Recyclers (APR). The INVISU 7007 label adhesive boasts strong adhesion and tack properties, while also allowing for easy removal thanks to its washable nature. This combination of attributes makes it a standout choice for manufacturers seeking efficient and reliable labeling solutions that align with sustainability goals.

Its compatibility with polyolefin-based filmic labels allows for seamless separation during recycling, particularly during the critical washing step. This separation ensures the production of pure flakes devoid of label residues, which can then be utilized to create new materials.

“The APR certification for our INVISU 7007 wash-off label adhesive is a critical third-party validation which confirms that brand owners and converters can feel more confident in their choice to use our products to meet their sustainability targets," said Izzat Midani, Dow's adhesives marketing manager.

Image Credit: Dow