Ocean Conservation Jewelry
Tiffany Cord Bracelets Unveils the 'T Smile' in Support of Wildlife
Debra John — October 18, 2024Tiffany & Co. has collaborated with The Nature Conservancy (TNC) to support global ocean conservation through its 'Love For Our Oceans' initiative in association with the brand's commitment to environmental preservation. As such, Tiffany & Co. has "pledged at least $1 million to help fund TNC’s critical conservation efforts; this initiative specifically focuses on protecting essential ocean habitats and addressing key environmental challenges facing marine ecosystems today."
To further this cause, Tiffany & Co. has introduced the 'T Smile Cord Bracelets,' which are crafted using cords made from ocean-bound plastic bottles. Available in three colors, these bracelets can be purchased in "18k rose gold or yellow gold, with the option to include diamonds." In addition to raising funds, the campaign also seeks to increase public awareness. By doing so, it emphasizes the importance of sustainable practices, collective responsibility, and ocean protection.
Image Credit: Tiffany & Co.