Second-Hand Gifting Campaigns

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Kijiji is Encouraging Canadians to Give Consciously This Holiday

Jana Pijak — December 17, 2020

References: kijiji

The latest Kijiji holiday campaign is encouraging Canadians to shop more consciously this holiday season by promoting second-hand gifting ideas for the entire family. From selling sporting equipment to home furnishings and appliances, the second-hand retail platform is looking to change the way we give this year with new gifting ideas that are sustainable, customizable and creative.

"Canadians are increasingly turning to second-hand options for gifting; according to Kijiji’s Second-Hand Economy Index, the number of Canadians who have given a second-hand good as a gift has doubled to more than half." Responding to these growing stats, Kijiji's holiday campaign highlights top gift ideas for Canadians, including curated Home Sweet Home, Sporting goods & exercise, Video Games & Consoles, Toys & Games and Jewellery & Watches gift lists alongside others spotlighting books, music and more.