Pre-Loved Toy Pop Ups
Selfridges is Curating a Selection of Toys with The Toy Project
Laura McQuarrie — October 21, 2021
In preparation for this holiday season, Selfridges is teaming up with London-based charity The Toy Project on a pre-loved toy pop-up shop. The pop-up recently opened its doors to guests on the fourth level of Selfridges London and it shares a selection of unique and secondhand toys.
This pop-up supports Selfridges’ Project Earth initiative exploring circular retail models and The Toy Project pop-up is the latest initiative to join the retailer’s permanent resale platform RESELLFRIDGES. Some of the toys that can be found in this curated pop-up within the toy department include recycled puzzles, mixed bags of pre-loved toys, plus figurines, games and much more. There are also vintage toys and collectibles available to delight collectors of all ages.
To reduce waste over the holiday period, consumers have the chance to donate toys at the pop-up.
