Wasteful Shopping Billboards

The challenge is enormous

Last year, more than three million Christmas gifts landed in the garbage according to Not On The High Street, and it is promoting its Don't Gift Guide with 3D billboards for more mindful shopping this holiday season. Complete with a scannable QR code, the 3D billboards direct consumers to make meaningful purchases from the small business marketplace. With everything from glassware and cozy candles to statement-making jewelry, there's something special that every gift recipient will appreciate.

In today's conscious consumer culture, shoppers want to make fewer, but better, purchases that prioritize quality over quantity. Not On The High Street's 3D billboard and Don't Gift Guide align with the desires people have for a more mindful approach to consumption that not only benefits individual well-being but also contributes to a healthier planet.