Second-Hand Gift Campaigns

Marktplaats seeks to fight the stigma of second-hand gifts. The platform's research reveals a growing gap between children’s preference for second-hand toys and their parents’ reluctance to purchase them. While a significant percentage of children are satisfied with second-hand toys, only a small number of parents are opting for them, with 63.8% still planning to buy new toys this holiday season. Despite the environmental and financial benefits of second-hand gifts, factors such as budget, warranty concerns, hygiene, and habitual purchasing habits drive the preference for new products. Social pressure also plays a role.

Marktplaats aims to challenge these norms with a new campaign featuring a book that seeks to shift attitudes toward second-hand gifts. The book is part of a broader initiative to normalize the practice. The company’s efforts are motivated by the desire to promote sustainability and reduce waste.

Image Credit: Marktplaats