Carbon Offset Smoothies
Eurowings' SAFt Smoothie Lets Travelers Offset Flight-Linked CO2 Emissions
Laura McQuarrie — November 8, 2024Frequent fliers have various means of offsetting their travel emissions, and low-cost carrier Eurowings is making it as easy as purchasing a drink—the SAFt Smoothie—for travelers to reduce their environmental impact.
By purchasing the organic fruit smoothie for €19.50 in the Wings Bistro, passengers can offset the flight-related CO2 emissions of an average Eurowings route. As Eurowings detailed in an official statement, "The compensation is made up of two components: sustainable aviation fuel (SAF) reduces 10 percent of flight-related CO₂ emissions. The remaining 90 percent of flight-related CO₂ emissions are offset by contributing to a high-quality climate project portfolio with the partners myclimate, Climate Partner and SQUAKE."
With this unconventional initiative, among other strategies, Eurowings is working toward achieving a neutral CO2 balance by 2050.