Global Biodiversity Programs

YSL Beauty is strengthening its commitment to environmental restoration with the launch of its eighth rewilding program, developed in partnership with the global conservation organization Re:wild. This new initiative will "focus on preserving biodiversity in Saint Vincent and the Grenadines, specifically through the protection of endangered species and their habitats."

As part of the broader 'Rewild Our Earth' initiative, YSL Beauty has set an ambitious goal to "restore and protect 100,000 hectares of wilderness by 2030—an area nearly ten times the size of Paris." By targeting ecologically significant regions, the initiative works to reverse biodiversity loss and support thriving ecosystems.

This dedication to conservation is deeply intertwined with the brand’s heritage. Inspired by the late Yves Saint Laurent’s admiration for nature, particularly the landscapes of Morocco, YSL Beauty continues to integrate environmental responsibility into its long-term vision.

Image Credit: