QR-Based Grocery Technologies

Polytag has strengthened its collaboration with Ocado Retail by adding over 60 Ocado product lines across food, beverage, and household categories, now equipped with Polytag’s Digital Link QR codes. These codes offer customers instant access to detailed product information and sustainability insights, creating an informed shopping experience with a simple scan.

As a result of the brand's digital deposit return scheme (DDRS) trial, Polytag and Ocado demonstrated the potential of Digital Link technology to enhance transparency and sustainability in product packaging, further supporting Ocado’s commitment to eco-conscious practices. Notably, this launch will allow the brand to reduce the impact of single-use packaging and prioritize sustainable efforts.

“By integrating our Digital Link QR codes, powered by GS1, we’re providing new ways to quantify the success of sustainability programmes and enabling the reuse process all through accurate tracing of packaging through the supply chain,” said Alice Rackley, CEO at Polytag.

Image Credit: Polytag, Ocado Retail