Digital Product Care Brochures
'Lolita & Zoitza' Partnered with Tapkit on Informative Brochures
Colin Smith — October 28, 2022
Lolita & Zoitza, a luxury retailer with a diverse product portfolio, launched a new partnership with 'TapKit' to transform its packaging. Lolita's products now feature smart QR codes that link the customer to important, curated brochures for each product. For clothing, the brochures offer information on how to properly maintain and care for the product. For jewelry, the digital brochure offers information on the item's composition, its history, and how to clean the product without damaging it.
This smart brochure system allows for streamlined customer experiences. Rather than having to navigate websites or search the general internet for care information for each product, the QR code quickly and efficiently answers the customer's questions. Additionally, each digital brochure links back to Lolita & Zoitza's YouTube and Instagram accounts, while the bottom links to TapKit for other businesses interested in the service.
Image Credit: Lolita & Zoitza
