Traceable Fashion Collections

Nobody's Child has unveiled a new Digital Product Passport (DPP) feature that will “underscore the brand’s commitment to elevating transparency, championing sustainable values and fostering a deeper connection with their conscious community."

The new DPPs will be used to provide insight into a product's origins, covering everything from design to production. The fashion retailer is committed to achieving full traceability and transparency within its operations, marking a significant step towards enhancing sustainability and consumer trust.

One of the key highlights of this initiative is the exclusive gifts offered to shoppers upon scanning the QR code. This includes a unique non-fungible token (NFT) that serves as a digital receipt stored in a Coinbase digital wallet. The new Nobody's Child DPP program will be launched with the debut of the brand's Autumn/Winter 2024 collection.

Image Credit: Nobody's Child