Sustainable Plastic-Free Chewing Gums

Milliways plastic-free chewing gum is headed to France with new flavors in a bid by the brand to expand into the French market and provide consumers with a more sustainable option.

The brand is launching in three new flavors including Spearmint, Cherry and Strawberry with its signature plastic-free formulation. Each flavor comes in the classic 10 piece pack alongside the new 30 piece pack in a bid to support consumers seeking to shift towards plant-based gum more intentionally. The launch into the French market is expected to create a healthy sense of competition with existing confectionery giants with an existing stronghold.

Founder Tom Raviv spoke on Milliways plastic-free chewing gum arriving in France saying, "As we delved deeper into the market, we saw a clear lack of sustainable and innovative products available to consumers, sparking our excitement for this incredible opportunity. In every market we’ve entered, we’ve seen the same surprising truth: many consumers are unaware that big brand chewing gum contains plastic ingredients. Following our growth in the UK and recent launch in the US, we’re thrilled to bring our plastic-free movement to France.”