Bio Indigo Denim Dyes

Patrick McDowell has launched a new partnership with Huue for AW25, introducing a new collection of designs spotlighting the latter's biosynthetic indigo dye. Introducing three custom designs, the collection will be showcased at a celebratory dinner during Fashion Week, eliminating the waste that results from large-scale fashion and runway shows. Huue's indigo dye offers intensity and durability, mimicking the effects of traditional dyes without the negative environmental impact.

“I’ve done a lot of work in this space and dyes often hold a lot of toxic chemicals that damage the environment, especially Indigo,” shares McDowell, noting that he’s been discussing the collaboration with Huue for the last two years. “I’m excited to finally be able to release the capsule.”

Image Credit: Malua Ní Chléirigh