Social Good Basketball Nets

The challenge is enormous

The NBA's "Nets for Change" initiative, in collaboration with Leo Burnett Dubai and Publicis Groupe, is a pioneering effort in India that addresses two critical challenges: the environmental threat of abandoned fishing nets and the underrepresentation of young female athletes. By repurposing discarded fishing nets into basketball nets, the initiative not only aids in reviving marine ecosystems but also revitalizes neglected basketball courts, providing a platform for young women to showcase their talents.

Launched with a powerful film titled "Jump," the campaign narrates the journey of Ananya, a young girl whose passion for basketball symbolizes the transformative potential of giving neglected nets and hidden talents a second chance. Garnering support from celebrities like Ranveer Singh, "Nets for Change" aims to extend its impact globally, starting with the Philippines, showcasing the NBA's commitment to environmental conservation and empowering young female athletes.