Regenerative Farming Pop-Ups

McCain is launching the Taste Good. Feel Good. campaign to celebrate how great fries can taste while supporting future-focused farming methods, and it includes McCain Farms of the Future AR games, in-person events and more. According to research, more than half (57%) of Americans and two thirds (67%) of Canadians want to learn more about farming or regenerative agriculture, and McCain is introducing experiences to reward people to do just that.

Farms of the Future AR is a brand-new augmented reality game that transports players into a farm where they can earn prizes and collect rewards, including free fries, items made from upcycled and recycled materials, or even a farm-themed getaway.

Offline, Farms of the Future if coming to Chelsea Market for a limited time, inviting New Yorkers to explore the impact of regenerative practices through interactive experiences.