Sustainable QSR-Made Commercials

Chipotle is merging effective marketing and gaming in its latest sustainability-focused campaign, featuring a 60-second animated spot titled “Unfolded.” The ad takes viewers inside a takeout bag, unfolding a paper-crafted world where industrial farming transforms into vibrant, sustainable agriculture, ending at a Chipotle restaurant. The ad spotlights the message: “Cultivate a better world.”

The campaign debuted in Roblox within the Carnitas Cinema inside Chipotle’s Burrito Builder experience. Players can unlock the video through a side quest, with up to 50,000 viewers eligible for a free entrée code.

“As a brand dedicated to agriculture that is good for both people and the planet, Chipotle is always exploring opportunities to advance the industry and support farmers,” Chief Brand Officer Chris Brandt said in a statement. “These impactful projects, headed by some of the brightest minds in ag innovation, create optimism for widespread adoption of sustainable agriculture and the future of real food.”.

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