Compostable Coffee Pod Campaigns

San Francisco Bay Coffee, a responsibly sourced coffee brand owned by the Rogers Family Company, has introduced a new brand platform and an integrated campaign in partnership with its creative and media agency, Cutwater. This initiative reflects the company’s commitment to fostering positive change through sustainable practices.

The campaign, titled 'One Small Sip For a Better Tomorrow,' emphasizes "how small choices, like selecting San Francisco Bay Coffee, contribute to a larger environmental impact; central to the campaign is a series of animated films running across paid and owned media channels." The visuals use vibrant, playful animation to spotlight the brand’s certified commercially compostable OneCUP coffee pods.

The films portray coffee enthusiasts overwhelmed by waves of plastic pods spilling from their mugs at home, work, or on the go, reinforcing the importance of sustainable alternatives in everyday life.

Image Credit: San Francisco Bay Coffee