Upcycled Ingredient Breads

The Kroger Simple Truth Upcycled Bread has been added to the brand's private label collection of products to provide shoppers with a new option to pick up on their next shopping trip. The bread is manufactured by Upcycled Foods, Inc. (UP, Inc.) and features ReGrained SuperGrain+ as 10% of the recipe to give the product a boost in terms of nutrition as well as flavor. The bread comes in two varieties including Seeded Multigrain Bread and Multigrain Quinoa Bread, which are both rolling out to around 1,800 store bakery departments at 18 Kroger banner brands.

Founder and CEO of UP, Inc. Dan Burzrock spoke on the Kroger Simple Truth Upcycled Bread saying, "We are thrilled to help catalyze Kroger’s efforts to bring their Zero Hunger | Zero Waste commitment to life on store shelves. These breads win against category incumbents on flavor alone, giving consumers an accessible opportunity to make an impact with every purchase.”