Intentionally Stained Apparel

The challenge is enormous

Clothing that's irreparably stained is often seen as ruined but Heinz is changing minds with its Heinz Vintage Drip collection. This exclusive 157-piece collection was made possible in partnership with the online resale platform ThredUP and it features second-hand streetwear and designer pieces intentionally stained with ketchup.

Heinz Vintage Drip speaks to the 62% of Gen Z and Millennials who search for thrifted items before purchasing new items. And with this collection, Heinz is attempting to introduce "a new iconic symbol" in the form of a ketchup stain.

The eco-friendly capsule collection features sizes from XXS to XXL and 100% of the proceeds from sales will go towards supporting Rise Against Hunger and its work to provide global hunger relief.