Simplified Carbon Label Menus

The 'Earth-Friendly' Menu at Just Salad offers customers an easy way to make eco-conscious food choices by displaying carbon labels on menu items. These labels, shown on the website, in-store Earth-Friendly menu boards, and the mobile app, provide information about the environmental impact of each dish, helping customers select items with a lower carbon footprint.

The carbon labels are "measured in kilograms of carbon dioxide equivalent (kg CO₂e), which represents emissions from various greenhouse gases." These labels cover the entire life cycle of a meal, from production to disposal, indicating the total greenhouse gas emissions involved.

In stores, the Earth-Friendly Menu highlights plant-based salads with lower carbon footprints. The mobile app also tags Earth-Friendly items, and customers can offset their meal’s carbon emissions during checkout. The required carbon credit "depends on the selected items’ carbon labels, with lower-impact choices needing less credit." Moreover, these credits support verified projects that help reduce or prevent emissions.

Image Credit: Just Salad