Circular Denim Production Initiatives

We can afford it

Soorty, a leading denim manufacturer, plays a crucial role in supporting the evolution of the Denim Deal into its new phase, Denim Deal 2.0. This initiative promotes circularity in denim production and the reduction of textile waste and as such, it is a step toward more sustainable practices in the industry.

Soorty's design team collaborated closely with the Denim Deal team to create a new visual identity, which was showcased at the Munich Fabric Start exhibition. Beyond rebranding efforts, Soorty's involvement reflects its commitment to sustainable denim manufacturing through its innovative Second Life™ brand, which recycles pre- and post-consumer waste into high-quality denim products.

Denim Deal 2.0 brings together various parts of the denim supply chain, fostering collaboration and knowledge-sharing to further circular economy practices. Consumers may find this significant because it highlights a growing industry focus on sustainability, responsible production, and the reuse of resources — all of which align with increasing consumer demand for eco-friendly products.