Free Bicycle Repair Services

Specialized offered free bicycle repair services with its Reduce, Reuse, ReSpecialized campaign. Through this initiative, the brand not only enforced its presence on the market as a premium bicycle retailer but also highlighted its commitment to sustainability.

The Reduce, Reuse, ReSpecialized campaign encouraged people to ride their bikes. On October 26th, individuals could bring their two-wheelers in for repair and Specialized would perform basic tune-ups, fixing flat tires, poorly adjusted brakes, squeaky chains, and more.

The motivation behind the campaign was to get one million bikes back on the road. Specialized highlighted the impact that this could have, including "reducing global carbon emissions by 438 million kilograms of CO2 [and] screen time by 66.6 million hours," as well as "burning 25 billion calories" and more.

Image Credit: SpecializedSpecialized