Gamified Recycling Programs

'ZeLoop' is a Blockchain-based mobile application that offers consumers a gamified experience for recycling food and beverage packaging. The co-founder of ZeLoop, Eric Schaffner, worked in the food and beverage industry for over two decades before launching ZeLoop to tackle the environmental impact of the industry. Schaffner believes that recycling is one of the most valuable processes in the packaging industry.

ZeLoop rewards users who collect recyclables with prizes through a gamified system. With a current focus on recycling polyethylene terephthalate (PET) bottles, the company has actively contributed to recycling over one million food and beverage packages. The application rewards participants with cryptocurrencies, traditional currencies, and both physical and digital prizes, such as a Nikon-branded camera. ZeLoop is encouraging more companies to create sustainable, recyclable packaging for their products to allow more fans to participate in ZeLoop's gamified recycling application.

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