Garden Promoting Ads

'This Is Garden Living' is the new brand platform unveiled by Dobbies, showcasing a fresh commitment to year-round sustainability and outdoor inspiration. Beyond seasonal campaigns, Dobbies now offers a vision that embraces the evolving role of gardens as multifunctional spaces for relaxation, connection, and eco-conscious living.

The campaign, developed with creative agency Elvis, celebrates the diversity of experiences gardens can provide -- from growing your own produce to entertaining guests or enjoying quiet moments in nature. Highlighting the details of garden life through immersive visuals and storytelling, the initiative reinforces Dobbies' focus on helping customers live more sustainably, whether through planting pollinator-friendly flowers or adopting greener gardening tools and practices.

By positioning garden living as a lifestyle rather than a seasonal activity, Dobbies aligns with consumer interest in long-term environmental choices. The campaign runs across digital platforms, social media, and in-store, marking a strategic step in Dobbies’ effort to encourage sustainable living habits through everyday garden enjoyment.

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