Striking Environmentally Focused Campaigns

We can fix this

O Boticário recently launched a striking environmentally focused campaign for the soap opera Renascer. The marketing initiative introduces a bold and mindful twist to the show’s opening sequence. Instead of the usual picturesque scenes depicting nature, the new opening showcases stark images of environmental degradation, such as polluted waters and deforested landscapes. This change aims to raise awareness about ecological issues by highlighting the negative impact of pollution and improper waste disposal.

Following the dramatic visuals, actress Eli Ferreira emphasizes the importance of environmental action and directs viewers to the Para Quem Doar platform, which facilitates donations to social projects in Brazil. The environmentally focused campaign culminates with a strong call to action from O Boticário.

This innovative approach by O Boticário reflects the brand’s long-standing commitment to sustainability. The campaign is notable for its unique format, as it integrates environmental messaging into a popular TV show’s opening — a first for Brazilian television.