Sustainability Services Launches

Planet Positive Production has launched with a mission to transform sustainability in the marketing and advertising industry. The female-led consultancy aims to equip companies with the tools and knowledge needed to reduce their production footprint, particularly for those new to sustainable practices. Through one-on-one consulting and interactive workshops, the consultancy provides a clear roadmap for integrating eco-friendly production methods into advertising and media campaigns.

With the advertising industry contributing 208 million tonnes of CO2 emissions in 2022 -- an alarming 10% increase since 2019, according to a Purpose Disruptors report -- Planet Positive Production arrives at a critical moment. Focusing on education helps brands and agencies align their production processes with modern sustainability standards, ensuring measurable progress toward reducing environmental impact.

By embedding sustainability into every production stage, Planet Positive Production offers more than just ethical guidance -- it provides a practical, results-driven approach that helps businesses make lasting, meaningful change in an industry with a significant environmental footprint.

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