Expanded Eco-Conscious Reward Initiatives

Sustainability-focused fashion brand LILYSILK is celebrating three years of partnership with TerraCycle, marking a significant milestone in its no-waste recycling initiative. Since the collaboration began, over 2,385 textile pieces — which amounts to 1,404.5 pounds — have been recycled into raw materials for items like mattress fillers and pet bedding.

The recycling program is straightforward and accessible. It allows customers to send non-donatable LILYSILK textiles to TerraCycle using prepaid labels. In return, participants receive 100 LILYSILK points and a 12% discount on future purchases. In 2025, LILYSILK is sweetening the deal with added incentives like complimentary pillowcases between January and March 2025.

These rewards encourage consumer engagement while reinforcing the importance of sustainability in everyday choices.

Image Credit: LILYSILK