Encouraging Jar-Reusing Campaigns

Kraft Mayonnaise in Venezuela has launched a new campaign that aims to encourage consumers to repurpose their empty jars. By advocating for individuals to take advantage of the opportunity to give Kraft Mayonnaise packaging a second life, the brand inspires and cultivates creativity and sustainability in the everyday.

The video, which is posted on Instagram, goes through a household where Kraft Mayonnaise jars have their label peeled off and the jars are being reused in various scenarios — from housing coffee, sugar, and other cooking essentials to being used for art supplies or to keep one's desk tidy. The commercial suggests that there are endless possibilities for reusing Kraft Mayonnaise jars.

Consumers interested in reducing waste and finding innovative ways to repurpose everyday items may find this initiative appealing and inspiring.

Image Credit: Kraft Mayonnaise