Coral Reef Restoration Programs

The challenge is enormous

SHEBA®, a premium wet cat food brand in Canada, is making a significant impact on coral reefs worldwide through its Sheba Hope Grows™ program. This groundbreaking initiative is the largest coral reef restoration program in the world, aiming to restore and preserve the beauty of our oceans.

The flagship restoration site, HOPE Reef, located in Indonesia, has become a symbol of hope and inspiration. In just two years, the coral cover has increased from 2 percent to an impressive 70 percent, and fish populations have grown by 260 percent. The reef is even visible from Google Earth, with its seabed spelling out the word 'H-O-P-E'.

The restoration efforts employ innovative 'reef star' technology, which provides support for the growth of new coral fragments. So far, 900,000 coral fragments have been planted using 60,000 Reef Stars. As a result, the recovered reefs now teem with abundant fish and biomass. The return of other species in the coral reef food web, including sharks and turtles, further illustrates the success of the program.

To bring the Sheba Hope Grows™ initiative to life in Canada, the brand has created a captivating multisensory experience called The Sheba Hope Grows™ Experience, located in Toronto. This immersive exhibit allows visitors to dive into the ocean through an underwater simulation of the HOPE reef restoration project. It offers a unique opportunity for people to witness the impact of their efforts firsthand.

SHEBA's commitment to coral reef restoration sets a powerful example for environmental preservation and showcases the profound impact individuals and organizations can have on the health of our oceans. The Sheba Hope Grows™ program is not only transforming coral reefs but also inspiring a global movement to protect and restore these vital ecosystems.