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Haands is Retailing Its 'Perfectly Imperfect' Dinnerware
Ellen Smith — January 21, 2021
Haands is a ceramic company that's retailing some of its dinnerware for a fraction of its original cost, boasting a 'perfectly imperfect' sale that's giving life to some of its unique damaged pieces.
Haands was unique for its B2B model, mainly working with the hospitality industry to provide its unique pieces. There's been a shift in that format in the recent years, as the company took on a D2C model, selling directly to fans of the brand. As most people can understand, working with ceramics is a delicate process, and as a result, things get damaged. Now, those goods can go to a good home, as the studio is selling over 5,000 of those pieces.
