Data-Powered Second-Hand Trading Campaigns

Vinted’s new data-powered campaign is called Re~invinted. The initiative offers a fresh and engaging perspective on the growing culture of second-hand trading. The data-driven portion offers insights into the behaviors and motivations of the online marketplace's users — from the joy of discovery and the thrill of a sale to the freedom to reinvent oneself sustainably. The data-powered campaign is part of Vinted's New Again creative platform.

By identifying 32 unique personas — such as ‘Negotiator,’ ‘Sneakerhead,’ and ‘Retroholic’ — the campaign reflects the diverse preferences and habits of its community, showcasing how second-hand shopping transcends traditional retail boundaries to include luxury fashion, high-quality goods, and more.

Vinted includes an interactive component to its Re~invinted initiative with a quiz that helps users discover their 'Pre-loved Personality' and shares tailored insights.

Image Credit: Vinted