Transportive Nature Experiences

The Colombian activation at the Sphere in Las Vegas highlights "the country’s extensive biodiversity and its position as a growing South American travel destination." Recognized for "its geographic proximity to the U.S., well-established air travel connections, and rich cultural and natural heritage, Colombia uses this activation to emphasize its unique ecological features."

Inspired by the migratory patterns of birds, marine mammals, fish, and insects that traverse its landscapes, the initiative explores the country’s ecosystems through the perspective of these species. According to Carmen Caballero, President of ProColombia, the campaign aims to promote sustainable tourism and encourage international visitors to engage with Colombia’s natural offerings.

From November 25 to December 1, the activation, displayed on the Exosphere, the exterior of the Sphere, features visuals of Colombia’s six tourism regions. Visitors can access additional information and travel promotions through a QR code launched alongside Black Friday to inspire further exploration.

Image Credit: The Sphere Las Vegas