Sustainable Chinese Sportswear Capsules

Anta is unveiling its all-new AntaZero store on Wukang Road in Shanghai, China, on December 22. This innovative establishment focuses on repurposing surplus goods and materials from sports like skiing, cycling, and urban exploration. Born from a collaboration between canU and four Chinese designers, this store highlights garments made from unique spray-painting techniques, fully recyclable techniques, and surplus materials. Notably, the pieces are designed to reduce energy and resource usage, affecting the weaving and dyeing processes.

With this new launch, Anta hopes to become carbon neutral by 2050 and align with a consumer audience increasingly focused on purchasing impact. Consumers can expect more brands to follow in Anta's footsteps, with giant labels like adidas and Nike already demonstrating their initiatives.

Interested consumers can visit Anta's website to learn more.

Image Credit: Anta