Ocean-Friendly Capsule Packaging

youtheory is positioning itself as an ally to the sustainability movement with the launch of its new aluminum packaging. Designed to reduce ocean plastic, this update allows youtheory to prioritize eco-conscious initiatives by tackling one of its biggest waste sources. Notably, the brand chose to use aluminum as the material is recyclable and has a lower impact on the environment. Additionally, aluminum packaging acts as a barrier against UV light, oxygen, and moisture.

"[...] While this allows us to offer a vegan solution, we also wanted to leverage the ocean-friendly nature of not harming the fish. We sought to reduce our environmental footprint by choosing materials that are recyclable and have a lower impact on the planet. Additionally, we needed a packaging solution that would maintain the integrity and freshness of our products," commented Cindy Sherman, VP of Marketing at youtheory.

Image Credit: youtheory