Fiber Laundry Detergent Tiles

The challenge is enormous

The Tide evo fiber laundry detergent tiles are a new solution from Procter & Gamble crafted with effective cleaning power in mind, while also ensuring a reduced overall environmental impact. The laundry tile format comes as a first from the brand that leverages the capabilities of tens of thousands of fibers that are layered with soap to eliminate the need for liquids or fillers. The product will activate instantly upon contact with water and is suitable for use in cold water to save ample energy per wash by avoiding warm or hot water.

Chief Executive Officer, P&G Fabric & Home Care Sundar Raman spoke on the Tide evo fiber laundry detergent tiles saying, "Today marks a significant milestone for Tide, as we unveil Tide evo at SXSW 2024, marking a new phase of innovation in laundry care. Tide evo embodies over a decade of research and development, signifying a major advancement in how we approach cleanliness and efficiency in our daily lives."

Image Credit: Procter & Gamble