Aluminum-Packaged Laundry Detergent

The ECOS Ultra-Concentrated Laundry Detergent was unveiled by the brand at the 2024 Natural Products Expo West as an eco-friendly take on the essential household cleaning product.

The detergent is formulated with stain-fighting enzymes to make quick work of soiled laundry, while the namesake ultra-concentrated format will provide 78 loads per bottle. The detergent comes packaged in an aluminum bottle that's highly recyclable and also provides an alternative to traditional plastic to further prioritize a sense of sustainability. The product comes in two scent options including Lavender and Free & Clear.

President and CEO Kelly Vlahakis-Hanks commented on the new ECOS Ultra-Concentrated Laundry Detergent saying, "We’ve been on a mission to make products that are better for people, pets and the planet for over 55 years. It's more urgent than ever that we make better choices to help fight climate change. That’s why we’re creating lower carbon products and more reusable packaging, like our ECOS Ultra-Concentrated Laundry Detergent. Green science innovations like this can make a real difference for our shared future."