Transparent Carbon Labels

The Carbon Trust has partnered with Provenance, a platform designed to provide verified sustainability claims. As part of the partnership, the Carbon Trust’s 'Carbon Emissions Reductions Achieved' label will be integrated into Provenance’s digital ecosystem, making it easier for consumers to access credible, transparent information about the carbon impact of their purchases.

Provenance allows brands and retailers to communicate their sustainability achievements directly to consumers at the time of purchase. Businesses can use its platform to validate environmental claims through third-party verification. By incorporating the Carbon Trust label into its robust framework, Provenance aims to enhance consumer awareness of the environmental footprint associated with various products.

Adding the Carbon Trust label to Provenance’s database expands its library of over 120 verified sustainability claims.

Image Credit: The Carbon Trust