Waste-Reducing Surprise Packs

In an effort to reduce waste in the personal care industry, "the vegan disruptor" nuud (known for its powerful anti-odorant) has launched a special Surprise Pack. This pivot is directly related to the brand's sustainability efforts as the Surprise Pack is stocked "exclusively with overproduced tubes." The offering contains a unique color combination of two nuud tubes and a limited-edition squeezy. There is also another catch—the Surprise Pack initiative also includes one special Golden Squeezy. Whoever finds it is entitled to a whole year of free nuud.

The Surprise Pack is a great way to engage consumers, especially those who seek small thrills in their everyday shopping experiences. It is also a clever way to correct overproduction.

Image Credit: nuud